All work
Work
Case studies across cloud platforms, AI products, brand systems for arts and theatre, and the e-commerce work that paid for the rest. Most of these were a team. None of these were alone.
DigitalOcean
Design at DigitalOcean
Leading design at DigitalOcean: platform-level work, shipping every week, and giving designers room to own their outcomes.
Head of Product Design and Documentation · Cloud and Developer Tools
DigitalOcean
The DigitalOcean Copilot Journey
From a docs widget to a copilot platform: a year of building AI that users actually trusted
Design Leadership · Cloud and Developer Tools
IBM
Empowerment by Design
The democratization of AI setup at IBM
Creative Direction · Technology
Self-initiated · dramanerds.com
The Drama Nerds Database
A theatre research site built with AI agents in four days, and read two million times in its first nine weeks
Founder · Arts and Culture
Joanna Czech
Luxury Reimagined
Transforming Joanna Czech's online presence
Creative Direction · Beauty
Made By the Collective
Made By the Collective
Launching the studio I built: the brand, the manifesto, the materials
Founder · Brand Identity
DigitalOcean
do.next
The ten-year vision for DigitalOcean, told as four short stories about the people who use it
Design Leadership · Cloud and Developer Tools
DigitalOcean
Simplicity in a Moment of Creation
Embedding a copilot inside the DigitalOcean database create flow, where users were already going
Design Leadership · Cloud and Developer Tools
Self-initiated
All the World's a Map
Charting Broadway's collaborative history
Designer · Arts and Education
Palm Springs Book Fest
Palm Springs Book Fest
A modular poster system for a desert literary weekend
Creative Direction · Arts and Culture
Impact Arts
Impact Arts Brand Development
Establishing brand architecture for a newly launched arts organization
Brand Strategy · Arts and Non-Profits
IBM
IBM Prospecting Hub
Designing for advisors who'd rather be on the golf course
Product Strategy · High Tech
Church & Dwight (Arm & Hammer)
Hollow Core
Packaging system and process book for an Arm & Hammer fabric care concept
Visual Communication · CPG
The Long Center for the Performing Arts (Austin) / Impact Arts
Summer Stock Austin
Fourteen years of poster art for the Long Center's professional summer rep season
Lead Designer · Performing Arts
Church & Dwight (Arm & Hammer)
Zoofari
A workshop, a team, and the process book that empowered them
Workshop Design · CPG
Signet Education (formerly Veritas Tutors)
Signet Education
Renaming and rebranding a Harvard Square tutoring institution for national expansion
Lead Designer · Education
The Long Center for the Performing Arts (Austin)
LongCenter.EDU
A master brand and three pillars for the Long Center for the Performing Arts' education and outreach
Lead Designer · Performing Arts
The Long Center for the Performing Arts (Austin)
Musical Theatre Awards
The annual print system for Greater Austin's high school musical theatre awards
Lead Designer · Performing Arts
Buttercream Bake Shop, Apex NC
Buttercream Bake Shop
A full identity for a small-town bakery, from badge to storefront to t-shirt voice
Lead Designer · Hospitality
Kinfolk Syrup Co. (Austin)
Kinfolk Syrup Co.
A small-batch fruit-syrup brand for the bartender who wants the whole story on the label
Lead Designer · CPG