As you know, visual design is about system and that is nowhere more apparent than in the creation of design guides. The trick, though, is patience. One must be patient because a system of design can’t be built in a bubble. It must come from the creation of the elements that it wishes to guide. For Information Management, it was unclear that we were working on a design guide. Through process, we found that the previous efforts around Process-wise, CDS and Watson were successful ventures. In each instance, we started with a product. We went through an iterative process of exploration. Taking what we learned, we designed a second product. Then, a third. At that point, we looked at what we made and the system—and, therefore, the design guide, was apparent.