Design Leader
ContactCURRENTLY DigitalOcean
PREVIOUSLY SCAD
IBM
Skeptic
Philographica
Selbert Perkins Design
Design Leader
ContactCURRENTLY DigitalOcean
PREVIOUSLY SCAD
IBM
Skeptic
Philographica
Selbert Perkins Design
Set Users Up for Success
Empowerment by Design
Driving Growth Through Design
All the World’s a Map
Luxury Reimagined
CASE STUDIES Who I Am, What I BuildPhilosophy of Leadership
Joanna Czech’s e-commerce platform struggled to reflect her status as a luxury brand. The grayscale, functional design failed to capture her high-end aesthetic, limiting user engagement and holding back business growth. The challenge was to elevate her digital presence to match her celebrity reputation while driving significant revenue growth.
APPROACHI led a comprehensive digital transformation rooted in strategic design and collaboration. My approach included:
- Creative Direction: Redefining the brand’s digital aesthetic to exude luxury and exclusivity.
- User-Centered Design: Conducting research to craft an intuitive and visually engaging user experience.
- Content Strategy: Aligning website content with Joanna’s successful social media presence to ensure a seamless journey from click to purchase.
- Scalable Framework: Designing with scalability in mind to support rapid business growth.
- A narrative-driven interface that transformed every interaction into an extension of Joanna’s expertise.
- Sophisticated visual design leveraging fundamental principles like point, line, and plane to evoke elegance and simplicity.
- Integrated social media strategies to drive traffic and create a cohesive brand ecosystem.
- Streamlined navigation and purchasing flows to enhance user engagement and conversion rates.
The transformation delivered remarkable business results:
- Increased annual revenue from $300K to $5M in three years.
- Elevated Joanna Czech’s brand perception as a leader in luxury skincare.
- Improved user satisfaction, as evidenced by higher engagement metrics and repeat customers.