Design Leader
ContactCURRENTLY DigitalOcean
PREVIOUSLY SCAD
IBM
Skeptic
Philographica
Selbert Perkins Design
Design Leader
ContactCURRENTLY DigitalOcean
PREVIOUSLY SCAD
IBM
Skeptic
Philographica
Selbert Perkins Design
Set Users Up for Success
Empowerment by Design
Driving Growth Through Design
All the World’s a Map
Luxury Reimagined
ABOUT Who I Am, What I Build
Philosophy of Leadership
wRITINGS We Don’t Need Another Framework
Design Leadership Is Cultural Leadership
Designers Should Own the Narrative
Speed and Substance Can Coexist
Collaboration Is the Work
Design as Stewardship of Experience
Revamping onboarding for DigitalOcean
DigitalOcean’s onboarding process was complex, especially for users new to cloud infrastructure. This hindered new user retention and team collaboration, as project owners struggled to invite team members during setup.
APPROACHI led a cross-functional effort to address this, aligning design, product, and engineering in a collaborative model. By emphasizing user-centered design, we set out to simplify the onboarding journey while driving long-term engagement.
SOLUTIONIntroduced a bulk email invitation feature during sign-up, paired with educational tooltips on roles and permissions to enhance security and usability. Planned a second phase for more advanced team customization options, reinforcing personalization and user empowerment.IMPACT
Achieved a 30% reduction in ‘Time to First Value.’
Increased team collaboration by 20%, as measured by onboarding analytics.
Received positive feedback from users, with one stating, “Inviting team members has never been easier.”
DISCIPLINE COLLABORATORS