Creative Direction, UX Direction, Visual Design
Across three portfolios, I’ve participated in conversation and workflows about a Data Marketplace. The task of making an experiences focus on non-technical users like Data Scientists is a worthy task and one that speaks directly to my love of the grey space where marketing and product come together to make a complete service experience. For IM Cloud Services, I was the visual design lead in developing content and concepts for such a venture. For Capstone, I led a small SWAT team in the development of concepts for a Data Service Marketplace and Exchange. Rather than focusing on the services themselves, we wanted to talk to users on their level and present a self-service portal. For Cloud Data Services, our focus turned to developing ways to present immediate and obvious interplay between our various offerings.